It is well known that Jeep brand forged its place in American lore during World War II, when it's versatile trucks helped to mobilize the American war effort overseas. However, we at Larry H. Miller Chrysler Jeep Avondale are proud to announce that Jeep brand is still considered one of the most patriotic brands around today!
Over 4,500 drivers participated in a survey issued by the New York-based Brand Keys, which sought to identify the most "patriotic" brands in the United States. The Jeep brand was one of only two automakers to crack the top 25, and the company went on to score higher than iconic companies in a wide range of industries such as clothing and entertainment, eventually going on to earn the number one spot!
The Jeep brand scored 98 out of 100 for how well the brand engaged the emotional expectations consumers held for the company, which was the highest score in the survey. But why is patriotism so important for companies? President of Brand Keys Research, Robert Passikoff explains, "As marketers traditionally operate on the Independence Day theory that a patriotic, flag-waving call-to-emotion will motivate consumers to behave more positively toward their brands, we wanted to see which brands actually led when it came to that particular value."1
What do you think about Jeep brand? Browse our selection of new Jeep models or come see us at our Avondale, AZ Avondale, AZ showroom to find out more of what makes Jeep brand one of the most patriotic companies around.
Source: 1 http://www.usatoday.com/story/driveon/2013/07/01/most-patriotic-brands-jeep/2481337/