The first commercial that aired during the game was titled, "Portraits." The slogan was, "We don't make Jeep, you do." FIAT Chrysler Automobiles said the commercial, "..recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers. From the brave soldiers of World War II, to boundary-breaking mavericks of the past and the trailblazers of the present, every person has an incredible story to tell about how Jeep has enabled them to see, feel and do."
The second commercial that aired was titled, "4x4ever." According to FIAT Chrysler Automobiles, it was meant as a battle cry to bind their global Jeep community. A custom music track was created for the spot, and it was performed by Sony Music artist Morgan Dorr. What's cool is that the commercial doesn't only highlight the off-roading Jeep enthusiasts, but those who value on-road performance as well.
In case you didn't get a chance to see the commercials during the big game, you can check them out below.
Source: FCA